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Audiences Can't Wait for '2012'

In Action/Adventure, Directors, Industry

We're really hyped about next month's "2012" -- a doomsday thriller that comes to AMC Theaters on November 13 -- and we're not alone. The LA Times has a great piece today examining the pre-release buzz surrounding the film.

The Roland Emmerich directed film has audiences really excited. The LA Times reports that moviegoer attention is running higher than "A Christmas Carol" and is even besting "The Twilight Saga: New Moon."

Sony is implementing viral/alternate reality marketing techniques to spread the word about the film, using cryptic advertisements and tie-in websites like the Institute for Human Continuity, which is similar to the campaigns used in "District 9" and "Paranormal Activity."

Whether the final results will be world-endingly good or not, we'll have to wait and see.

What do you think about viral marketing campaigns? Are you excited about "2012"?

Let us know!

Source:The LA Times

Photo:Sony Pictures

Posted by: Christina Warren | 10/29/2009 | 3:34 PM | Comments: 7
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COMMENTS

LiKelly

LiKelly
10/30/2009 | 5:19 AM


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After watching the trailer, I am concerned that "2012" will be too much of a love story for me. I would like to see a good action movie that plays out the world's fears. I am looking forward to "2012"...hope it does not disappoint.

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FlyBoyZombie

FlyBoyZombie
10/30/2009 | 11:41 AM


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I have the same feeling as you. I see this movie turning out to be just like "The Day After Tomorrow", which was not a bad movie, but it definitely wasn't what the preview trailers displayed.

Make sure you post a movie review of "2012" after you have had a chance to see it and let us know what you think.

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KJ103

KJ103
11/1/2009 | 10:39 PM


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oh i can't wait for this...

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sunnyday_44
6/28/2010 | 7:13 PM


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Well, I saw the last one. And frankly, I liked it. Cain't wait for the other one to come out in November of this.

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sunnyday_44
6/28/2010 | 7:14 PM


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Excuse the error. I can't wait to see the next one, coming in November of this Year.

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Margo at AMC

Margo at AMC
10/18/2010 | 10:05 AM


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It will be interesting to see what the film makers do with this. There's room to make something besides a canned disaster movie. The topic is rife with theories, and mystery. Like "Kj103," I can't wait to see what they do with this. What theories do you have about 2012?

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gogogirl11
3/21/2011 | 3:28 PM


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I have the movie on dvd and plus I saw 2012 at the theater as well. The movie was great. I loved the special effects and the storyline. The actors/actresses played their roles really well.

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