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The Americana at Brand and The Grove FAQ


We’re eager to fill you in on the transition of The Americana at Brand and The Grove as they become AMC Theatres.

We can’t wait to get to know all the new and returning movie lovers and introduce you to our AMC Stubs® benefits program, which includes $5 rewards and our incredibly popular Discount Tuesdays, which lets you save when you see the latest movies. Plus, see up to 3 movies every week for one low monthly rate with AMC Stubs A-List™!

If you already know and love the benefits of our loyalty program, you are in luck as you can use all the benefits, including A-List reservations on day one of either The Americana at Brand or The Grove reopening as an AMC.

What is going to change and when will theatres open?

Both The Americana at Brand and The Grove are estimated to reopen in August 2021, re-branded as part of the AMC family of theatres. Below is a summary of the brand and name changes:

  • AMC Amazing theatres. AMC Theatres is dedicated to innovating the way you see movies. Come enjoy the very best of cutting-edge moviegoing. Taste our special menu of elevated cinema favorites and enjoy bolder flavors, wider variety, and superior quality movie snacks. And reserve your tickets in advance when you purchase online!
    • Pacific Glendale 18 will become AMC Americana at Brand 18
    • Pacific Theatres at The Grove will become AMC The Grove 14

Both theatres are supported by the same website,, the same AMC Theatres app and our AMC Theatres social media channels. More changes are outlined in response to the frequently asked questions below.

If you’re not already an AMC Stubs member, you can sign up now. Learn more and join at You can join AMC Stubs Insider for FREE or you can upgrade to AMC Stubs Premiere for even more perks.

  • AMC Stubs Insider is FREE to join. Members receive tons of benefits including Discount Tuesdays and a $5 reward to spend on concessions every time 5,000 points are earned (earn 20 points per $1 spent).
  • AMC Stubs Premiere is an annual membership for just $15+tax, in which members earn even more benefits. Earn points 5x faster toward $5 rewards that can be spent on tickets and concessions. Membership also includes FREE upgrades to larger sizes on popcorn and fountain drinks, and Premiere Lane service at the box office and concessions at participating theatres.
  • AMC Stubs A-List allows members to make free online reservations and see up to 3 movies every week for just one low price per month. Plus all the perks of AMC Stubs Premiere!

Pacific Theatres has unfortunately closed their business across the country. For this reason, The Americana at Brand and The Grove will not be able to honor previous Pacific Theatres points and rewards.

AMC Theatres is not acquiring the Pacific Theatres business in whole, only The Americana at Brand and The Grove has joined the AMC network at this time. AMC does not have access to any previous data or transaction history to verify gift card values. Due to this, AMC will not be able to accept Pacific Theatre gift cards. AMC only accepted vouchers or discount tickets through November 30, 2021. No Pacific Theatres branded discounts will be accepted at AMC The Americana at Brand 18 or AMC The Grove 14 from December 1, 2021 and forward.

Yes, we’ll offer innovative menu items from our Feature Fare menu. The menu will be simplified to start with as we get everything up and running. However, you can be sure that we’ll be popping our legendary AMC Perfectly Popcorn™ from day one.

No, at this time we will not be reopening with alcohol service at either location. We are working to review licenses and hope to be pouring your favorite adult beverages in the near future.

Our top priority is the health and safety of our guests and crew, we have implemented AMC Safe & Clean ™ policies and procedures, designed with you in mind. AMC is following local and state mandates as well as guidance from the CDC. Our policies have continued to evolve while maintaining a focus on health and safety. On your next theatre visit, you’ll notice that we’ve taken steps to protect your safety by installing MERV 13 air filters, joining Clorox® Safer Today Alliance and implementing thoroughly enhanced cleaning procedures. Please review all the steps we’ve taken to enhance our AMC Safe & Clean promise at

Advance tickets will be available approximately one week prior to opening. Once the theatre is open and officially in the AMC family – you can take full advantage of our state-of-the-art website ( and mobile app to find showtimes, buy tickets, learn more about your favorite movies or sign up for our AMC Stubs rewards program. You will still be able to buy tickets through, Atom Tickets and at the theatre.

Yes, but that doesn’t necessarily mean they will increase. For example, we offer discounts on tickets and food and drinks with our Discount Tuesday program for AMC Stubs members. AMC Stubs Insider is free to join and includes perks like points earned toward $5 rewards on every purchase. Also, our biggest movie fans can sign up for AMC Stubs A-List, which will allow them to watch up to 3 movies a week for one low monthly fee.

Ticket and concession prices will be adjusted to fit within AMC standards while considering theatre amenities and the competitive landscape. As is normal for our industry, AMC periodically evaluates pricing and may make pricing changes based on market conditions, increasing operating costs or when premium formats are introduced.

No major renovations are scheduled at this time. Full theatre renovations are determined on a theatre-by-theatre basis, and we’ll be sure to let you know if your theatre is scheduled for any renovations if and when the time comes.

Yes, your theatre name will change.

  • Pacific Glendale 18 will become AMC Americana at Brand 18
  • Pacific Theatres at The Grove will become AMC The Grove 14
Be sure to look for the new name on Fandango and Atom Tickets. You also can buy tickets directly at

Theatres do not handle local advertising requests – all requests must come through AMC Corporate. Please visit for more information.

At AMC Theatres, we demonstrate our commitment to the communities we serve, and foster the growth and development of our associates through volunteer opportunities, in-kind and monetary donations, and our sustainability programs. To that end, we have developed the AMC Cares Charitable Fund, as well as AMC’s Giving Back, Matching Gift, Associate Scholarship, and Community Pass Donation Programs.

To learn more, please visit

If you still have questions you can reach out to your local theatre manager, tweet us @amchelps, or visit

We’re so excited to welcome you into the AMC family! Follow us on social media, and for a peek at what you can look forward to and for exclusive news about what we all love most – the movies.