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THE DARK KNIGHT RISES Marketing Bursts Outdoors

June 25, 2012
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Warner Bros. continues to increase and diversify its marketing campaign for the final installment in director Christopher Nolan’s “Batman” trilogy, “The Dark Knight Rises.”

We’ve seen viral campaigns, traditional television and cinematic trailers and of course, outdoor marketing (billboards, posters, busses and so on).

The latest billboard illustrates that the marketing seeks to mirror the innovation of the film itself.

Take a look at the billboard above in which the Batman symbol literally bursts onto the scene and make sure to purchase your tickets for AMC's The Dark Knight Trilogy and "The Dark Knight Rises" HERE!

Synopsis:

Warner Bros. Pictures' and Legendary Pictures' "The Dark Knight Rises" is the epic conclusion to filmmaker Christopher Nolan's Batman trilogy, Leading an all-star international cast, Oscar winner Christian Bale ("The Fighter") again plays the dual role of Bruce Wayne/Batman. The film also stars Anne Hathaway, as Selina Kyle; Tom Hardy, as Bane; Oscar winner Marion Cotillard ("La Vie en Rose"), as Miranda Tate; and Joseph Gordon-Levitt, as John Blake. Returning to the main cast, Oscar winner Michael Caine ("The Cider House Rules") plays Alfred; Gary Oldman is Commissioner Gordon; and Oscar winner Morgan Freeman ("Million Dollar Baby") reprises the role of Lucius Fox. The screenplay is written by Christopher Nolan and Jonathan Nolan, story by Christopher Nolan & David S. Goyer. The film is produced by Emma Thomas, Christopher Nolan and Charles Roven, who previously teamed on "Batman Begins" and the record-breaking blockbuster "The Dark Knight." The executive producers are Benjamin Melniker, Michael E. Uslan, Kevin De La Noy and Thomas Tull, with Jordan Goldberg serving as co-producer. The film is based upon characters appearing in comic books published by DC Comics. Batman was created by Bob Kane.

"The Dark Knight Rises" opens in AMC IMAX and 2D Theatres on July 19th.

Source: CinemaBlend

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