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DESPICABLE ME 2 Wins Weekend Box Office Over PACIFIC RIM and GROWN UPS 2

July 16, 2013
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The box office results are in and the mischievous Gru and his lovable minions with "Despicable Me 2", once again took the #1 spot for the second weekend in a row, bringing in $45 million. As predicted from the pacing, the sequel "Grown Ups 2" beat out Guillermo del Toro's sci-fi film "Pacific Rim". The Adam Sandler production took second place with just over $42 million and "Pacific Rim" came in third with $38 million.

A few weeks ago, these stats definitely would have been surprising but we can generally predict pretty close with pacing and targeting. Del Toro is a very loved and well-respected visionary, always redefining what we come to expect with monsters and incredible special effects on the big-screen. Sandler has lost a lot of steam at the box office in recent years, with such films as the critically slammed and Razzie Awards winning "Jack and Jill". We are constantly reminded about the power of clever animated movies like "Despicable Me 2", as they cross generations and appeal to both adults and children.

Many claim that if Warner Bros. had refocused their marketing campaign, that the sci-fi epic may have performed better. Or perhaps they were targeting the wrong group? Either way, I hope this does not dictate future films they will give del Toro reign over.

Are you surprised by these box office results? Let us know in the comments section below!

"Despicable Me 2", "Grown Ups 2" and "Pacific Rim" are all currently playing at AMC Theatres, grab your tickets!

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