The wonderful duo of Seth Rogen and Adam Goldberg brought us the hysterical surprise hit "This is the End" last year. The two have been busy developing some new projects and now another one has surfaced. Titled "Console Wars", the two are back to write and direct the story about the emergence of the Sega gaming company when Nintendo was the clear monopoly.
Rogen and Goldberg seem like the perfect fit for a project like this because not only do they have geek cred as well as some successful comedies under their belt, but they actually lived through the gaming console wars the subject matter will be based on.
Based on Blake J. Harris' book of the same name, the synopsis is as follows:
Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.
In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.
The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.
Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.
There is no word yet on cast, production or timing, but we'll keep you posted as the story develops.
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