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CHOOSE (RED), SAVE LIVES this summer and join the fight for an AIDS Free Generation through music, movies, shopping and sharing

(RED)’s partnerships include AMC Theatres®, Fab.com, HEAD, Bed Bath & Beyond and Crowdsurge.com

This June, (RED) is giving people exciting new ways to join the fight against AIDS with an incredible summer program featuring shopping, movies, music, social sharing and seeing a movie at AMC Theaters.

The lifesaving medicine which can prevent the transmission of HIV from moms to their babies can cost as little as 40 cents a day, so this summer CHOOSE (RED) and support the work of The Global Fund to fight AIDS.

WATCH (RED), SAVE LIVES with AMC Theatres, June 1-10

AMC has partnered with (RED) to turn this summer’s movie-going into a simple way to join the fight against AIDS.

For every movie ticket it sells from June 1-10, AMC is donating 40 cents – the daily cost of lifesaving medicine for someone living with HIV in sub-Saharan Africa - to the Global Fund, raising up to $100,000 for the fight against AIDS.

Showing further support for the fight, AMC is donating PSA screen time for (RED)’s ’40 Cents’ TV spot – featuring Bono, Penelope Cruz, Javier Bardem, Hugh Jackman, Jane Lynch, Bryan Cranston, Christy Turlington, Benicio del Toro, Ludacris, Iman, and the Jonas Brothers – on all of its nearly 5,000 movie screens from Memorial Day weekend through May 30.

“This is a cause that not only benefits from a monetary donation, but also from having as much attention as possible drawn to the (RED)’s mission,” said Gerry Lopez, president and CEO of AMC Theatres.

In addition to AMC Theatres, (RED) has also partnered with Fab.com, Bed Bath & Beyond, HEAD Tennis and Crowdsurge.com. Additional information about each partnership is available at www.joinred.com/chooseRED.

Deborah Dugan, CEO, (RED), said; “We have so many great new ways this summer for everyone to join the fight against AIDS, no matter where you are or what you love doing. Huge thanks to our partners for transforming summer fun times - such as watching a blockbuster movie or shopping online - into a smart and easy way to support the incredible work of the Global Fund.”


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What We Are Doing

  • AMC is providing (RED) with a quarter of a million dollars in support between a monetary donation and on-screen PSA time.
  • For every ticket we sell from June 1-10, we’re donating 40 cents to the Global Fund, up to $100,000.
  • We’re playing an on-screen (RED) PSA on all of our nearly 5,000 screens from May 24 to May 30.