Meet Kurt, from @KurtsWorld96 (Joe Keery). He dreams of sitting atop a social media empire, but for now he drives for the rideshare company Spree. Fortunately, Kurt has come up with the perfect way to go viral: #TheLesson. He's decked out his car with cameras for a nonstop livestream full of killer entertainment -- murdering his passengers. In the middle of all this madness, a stand-up comedian (Sasheer Zamata) with her own viral agenda crosses Kurt's path and becomes the only hope to put an end to his misguided carnage.