100 Reasons to Win

Sign up to receive texts from AMC and we’ll keep you in the loop on the latest and greatest at our theatres. But sign up right now and you could win a VIP screening for you and 99 guests! We’ll also be giving away $100 gift cards each week during the sweepstakes, so the earlier you sign up, the more chances you have to win!

Text "VIP" to 272727 and sign up to receive texts from AMC

Official Rules

Winter 2018 – SMS 100 Reasons Sweepstakes



  1. Sweepstakes Entry Period. The “Sweepstakes Entry Period” begins at 12:00:01 A.M. Central Time on January 9, 2018 and ends at 11:59:59 P.M. Central Time on March 5, 2018.
  2. Terms and Conditions. By participating in the Sweepstakes, you fully and unconditionally accept and agree to be bound by these Official Rules, and you represent and warrant that you meet the eligibility requirements set forth herein. In addition, you agree to accept the decisions of the Sponsor as final and binding as it relates to the Sweepstakes. You agree that Sponsor shall retain full authority, in its sole discretion, to interpret and administer these Official Rules, and you agree to be bound by all decisions and interpretations made in good faith by Sponsor, or its designee.
  3. Eligibility. The Winter 2018 – SMS 100 Reasons Sweepstakes (“Sweepstakes”) is open only to active SMS subscribers who opt-in to receive text messages from AMC and who are legal U.S. residents residing in one of the 48 contiguous continental United States, excluding Rhode Island or the District of Columbia, who are at least: (a) 18 years of age or (b) the age of majority in their state of residence, if higher than 18, at the time of entry. Void in Alaska, Hawaii, Rhode Island, Puerto Rico, the U.S. Virgin Islands, U.S. military installations in foreign countries and where prohibited or restricted by law. Employees, officers, directors, members, managers, agents and representatives and their immediate families or members of their household (i.e., spouse, partner, parents, children, siblings, legal guardians, in-laws, grandparents and grandchildren, regardless of where they live) of American Multi-Cinema, Inc. (“Sponsor”) or any respective partners, affiliates, subsidiaries, parent companies, divisions and advertising, promotion, public relations agencies (collectively, “Promotion Entities”), are not eligible to enter or win.
  4. How to Enter. During the Sweepstakes Entry Period, an eligible person may enter as follows:


    • SMS Entry: Text VIP to short-code 272727 and reply Y to opt-in to receive text messages from AMC. Each phone number that texts this keyword will receive one (1) entry into the sweepstakes. For additional entries into Sweepstakes, guests will receive a text message with a link to the personality portal and valid field within the Personality Portal will be a single entry into the sweepstakes. Any changes or updates to a single field will only count as one (1) entry. Online entries do not include information provided on the AMC mobile app.


    By texting VIP to 272727 and confirming with Y, you are providing consent to receive up to six SMS text alerts from AMC per month, even if such communications are considered advertisements, and you confirm that you are the subscriber or customary user of any phone number you submit.  Text alerts may be sent using an automated dialing system.  Your consent is not a condition of purchasing any goods or services, and may be revoked at any time by texting STOP.  Message and data rates may apply.


    • ONLINE ENTRY - NO PURCHASE NECESSARY: An eligible person may enter the Sweepstakes (subject to the limitations stated above) online by visiting amctheatres.com/100reasons (the “Entry Site”) and following the on-screen links and instructions to completely fill out and submit the entry form for this Sweepstakes as required, and submitting as instructed. Only complete and valid entries will be eligible. Online entry is subject to all notices posted online including, but not limited to, Sponsor’s Privacy Policy available at www.amctheatres.com/privacy-policy. For purposes of this Sweepstakes, an entry is “received” when the Entry Site’s servers record the entry information.  Proof of sending (such as, without limitation, a printed, saved or copied automated receipt confirming entry, a “thanks for entering” screen or message) does not constitute proof of actual receipt of an entry for purposes of this Sweepstakes.   Online entries does not include information provided on the AMC mobile app. 

    All data collected as an entry become property of Sponsor and may be used in accordance with American Multi-Cinemas, Inc. Privacy Policy found at www.amctheatres.com/privacy-policy. Entries that are late, incomplete, garbled/jumbled, illegible, misdirected, lost, damaged, delayed, stolen or otherwise not in compliance with these Official Rules are void. Entries made by any other individual or any entity, and/or originating at any other website or e-mail address, including, without limitation, commercial sweepstakes subscription notification and/or entering service sites, will be declared invalid and disqualified for this Sweepstakes. Promotion Entities are not responsible for technical failures of any kind, including, but not limited to, electronic malfunctioning of any telephone network, computer hardware or software; any failed, incomplete, garbled or delayed computer transmissions or any combination thereof; or for any error, human, technical or otherwise. Sponsor reserves the right, in its sole discretion, to disqualify any fraudulent entries or any individual it finds tampering with the operation or entry process of the Sweepstakes or acting in violation of these Official Rules. If, for any reason, an entry is determined by Sponsor to have been erroneously deleted, lost or otherwise destroyed or corrupted, entrant's sole remedy is another entry in the Sweepstakes, if feasible; if not feasible for any reason, Sponsor shall not have any liability to entrant in conjunction with same.

  5. Winner Selection and Prizes
    Weekly Winner Selection. Following the schedule below, Sponsor will randomly select one (1) entry, from all eligible entries received throughout each Sweepstakes “Weekly Entry Period,” to receive one $100 AMC Theatres Gift Card (each winner, a “Weekly Winner”, and each prize, the “Weekly Prize”). Weekly Winners will be notified via text or e-mail, depending on the entry method, on or about the respective “Drawing Dates” listed below. Weekly Winners will not be entered into future weekly drawings, but will be eligible for the Grand Prize drawing. Decisions of the Sponsor will be final and binding on all matters relating to this Sweepstakes. If a potential winner does not respond within five (5) business days of the first notification attempt, is found to be ineligible, does not comply with these Official Rules or declines to accept any prize, the potential winner may be disqualified in Sponsor’s sole discretion, and in such case Sponsor may select an alternate winner based on a random drawing. AMC is not responsible for lost, stolen or mangled Weekly Winner Gift Cards once sent via US Mail to recipient.


    Weekly Entry Period

    Drawing Date


    January 9, 2018 to January 15, 2018

    January 23, 2018


    January 16, 2018 to January 22, 2018

    January 30, 2018


    January 23, 2018 to January 29, 2018

    February 6, 2018


    January 30, 2018 to February 5, 2018

    February 13, 2018


    February 6, 2018 to February 12, 2018

    February 20, 2018


    February 13, 2018 to February 19, 2018

    February 27, 2018


    February 20, 2018 to February 26, 2018

    March 6, 2018


    February 27, 2018 to March 5, 2018

    March 13, 2018


    Grand Prize Winner Selection. On or about March 13, 2018, Sponsor will randomly select one entry, from all eligible entries received throughout the Sweepstakes Entry Period, to receive a free screening for up to 100 guests at an available AMC theatre of the winner’s market between March 13, 2018 and April 26, 2018 as selected by AMC for choice of available titles in the winner’s market at time of screening. Value of screening limited to $2,500 (subject to sell-out and other conditions set forth in Section 6 below). The Grand Prize winner will be notified via text message, phone, or e-mail by March 13, 2018, and instructions will be e-mailed to the Grand Prize winner to fulfill the free screening after the Grand Prize winner is notified. Decisions of the Sponsor will be final and binding on all matters relating to this Sweepstakes. If a potential Grand Prize winner does not respond within five (5) business days of the first notification attempt, is found to be ineligible, does not comply with these Official Rules or declines to accept any prize, the potential Grand Prize winner may be disqualified in Sponsor’s sole discretion, and in such case Sponsor may select an alternate Grand Prize winner based on a random drawing.

Prizes are not transferable.  No substitution or cash redemption of any Prize, or any portion thereof, is allowed, except at the sole discretion of the Sponsor. Sponsor reserves the right to substitute any Prize with another prize of equal or greater value. Sponsor is not responsible for any inability of any winner to accept or use any Prize (or portion thereof) for any reason. No more than the stated Prize(s) will be awarded. Limit of one (1) Weekly Prize per family/household/address. Winner is solely responsible for all unspecified costs and expenses associated with Prize acceptance and use. PRIZES ARE AWARDED “AS IS” WITH NO WARRANTY, REPRESENTATION OR GUARANTEE OF ANY KIND BY SPONSOR. Transfer of Prize is not permitted without the permission of Sponsor which may be granted or withheld in its sole discretion and without liability of any kind. A Prize value as stated represents Sponsor’s good faith determination of approximate retail value of prizes.

  1. Odds of Winning. Odds of winning a Weekly Prize depend upon the total number of eligible entries received during the applicable Weekly Entry Period. Odds of winning a Grand Prize depend on the total number of eligible entries received during the Sweepstakes Entry Period.
  2. Claiming the Prize. Each potential winner will be notified by text message, phone and/or e-mail. In the event that Sponsor cannot contact a potential winner of any Prize despite reasonable (in its sole discretion) attempts, Sponsor may, in its sole discretion, randomly select a new, alternate potential winner from the remaining eligible entries received. Return of any Prize or prize notification as undeliverable (including, if applicable, due to failure of the potential winner to include his/her current phone number or mailing address as part of his/her Member profile information) will result in disqualification and an alternate potential winner may be selected in Sponsor’s sole discretion. The potential winner will be required to complete, sign and return to the address requested an Affidavit and Liability/Publicity Release within fourteen (14) days of receipt of the Prize Claim Documents. If such documents are not returned to Sponsor prior to such deadline, any Prize may be forfeited in Sponsor’s sole discretion, such potential winner shall be disqualified, and an alternate winner selected by Sponsor in a new random drawing from the remaining eligible entries. Except where prohibited by law, each winner also grants Sponsor and its designees the right to use the winner’s full name, hometown, images and likenesses for advertising, publicity and promotion purposes, including print, broadcast and on-line announcements, without further compensation than the said prize and at no expense to the winner, and Sponsor shall not be obligated to make any such use.
  3. Taxes. Each winner is responsible for all applicable local, state and federal taxes. Sponsor will issue winners of prizes valued at $600 or over an IRS 1099 Tax Form, and winner agrees to fully cooperate in complying with applicable governmental reporting requirements. If requested by Sponsor, the potential winner will be required to complete, sign and return to Sponsor an IRS Form W-9 prior to receiving the Prize.  Failure to complete, sign and return a W-9 will result in the winner being disqualified, and in such case Sponsor may, in its sole discretion, select an alternate winner in a random drawing from remaining eligible entries.
  4. General. Each entrant agrees to, accepts and shall abide by these Official Rules and agrees that any disputes shall be resolved by Sponsor, in its sole discretion. Sponsor reserves the right to cancel/terminate, modify, amend or suspend the Sweepstakes if in Sponsor’s sole determination it believes that the integrity of the Sweepstakes has been, or could be, compromised or that the Sweepstakes is not capable of running as planned or fairly, including without limitation due to tampering, unauthorized intervention, fraud, or force majeure or any other causes beyond Sponsor’s control. Sweepstakes void where prohibited or restricted. If any provision of this Sweepstakes shall be deemed to violate any federal, state or municipal law, it shall be amended to conform to such law and all other provisions shall remain in full force and effect. Sponsor is not responsible for any typographical or other errors in the printing of these Official Rules, administration of this Sweepstakes or in the announcement of any winner(s) or Prize(s).  In the event this Sweepstakes is cancelled for any reason, Sponsor reserves the right to conduct a random drawing to award the prizes from among all eligible, non-suspect, entries received prior to the time of the action or event warranting such cancellation. 
  5. DISPUTES RESOLVED VIA ARBITRATION. To the fullest extent permitted by law, by participating in the Sweepstakes, you understand and agree that any claim or dispute regarding the Sweepstakes or these Official Rules will be resolved individually (NOT AS PART OF A CLASS ACTION/PROCEEDING) by means of binding arbitration (NOT IN A COURT OF LAW; THE RIGHT TO A JURY TRIAL IS BEING WAIVED). As fully set forth in the “Arbitration” provision of the Terms and Conditions of Use of the AMC Theatres website (accessible at amctheatres.com/terms-and-conditions), such arbitration will be conducted by a one-member panel of the American Arbitration Association; will be conducted under the Federal Arbitration Act; and will be governed by Missouri law, regardless of choice of law principles.
  6. Release. By participating, each entrant agrees to hold harmless the Promotion Entities, their respective employees, officers, directors, shareholders, representatives, agents, successors and assigns, from any liability whatsoever, and waive and release such parties from any and all causes of action, for any claims, costs, injuries, losses, or damages of any kind (including, without limitation, claims, costs, injuries, losses and damages related to personal injuries, death, damage to or destruction of property, rights of publicity or privacy, defamation or portrayal in a false light, whether intentional or unintentional) arising out of or in connection with the event or acceptance, possession, or use/misuse of any prize, participation in any promotion-related activity, or participation in the promotion, whether under a theory of contract, torts (including, without limitation, negligence), warranty, or any other theory or cause of action.
  7. Privacy. Information submitted in connection with the Sweepstakes will be treated in accordance with these Official Rules and Sponsor’s Privacy Policy (as may be amended from time to time), currently located at amctheatres.com/privacy-policy; provided, that in the event of any conflict between these Official Rules and such Privacy Policy, the terms and conditions of these Official Rules shall prevail only with respect to the conduct of this Sweepstakes.
  8. Sponsor. This Sweepstakes is sponsored by American Multi-Cinema, Inc., 11500 Ash St., Leawood, KS 66211. Sponsor will provide list of winners upon request. To obtain a list of the Sweepstakes winners or a copy of these Official Rules, send an email to khayse@amctheatres.com, and include “100 Reasons” in the subject line.


Alternate Entry Form

This sweepstakes has ended.